< GO BACK TO THE TEAM PAGE
Shanel is a senior marketing executive with more than 15 years of experience in developing high-impact demand generation programs for software companies. She has managed all aspects of marketing including awareness and branding, marketing communications, product marketing and demand generation, but is most passionate about building marketing engines to fuel transactional models in partnership with Sales.
Prior to joining AlienVault as the vice president of digital marketing, Shanel spent several years as the VP of marketing for SolarWinds (NYSE: SWI), an IT management software company that went public in 2009. SolarWinds’ user-centric approach transformed the enterprise software experience including how products are bought, sold and used.
Most recently, Shanel served as an advisor to several portfolio companies with Technology Crossover Ventures (TCV) and Austin Ventures. She has also held marketing leadership positions in high-growth startups including Permeo Technologies (acquired by Blue Coat Systems), AlterPoint and Mission Critical Software (acquired by NetIQ).